B.B. Studio, the Japanese video game developer known for its work on various Bandai Namco titles, has announced a rebrand to Bandai Namco Forge Digitals. This bold new identity marks a significant step forward for the studio, signaling both a renewed focus on innovation and a strengthened partnership with its parent company, Bandai Namco Entertainment.

B.B. Studio, established in 2000, has a long history of working on key titles in collaboration with Bandai Namco. The studio’s portfolio includes notable contributions to the Tales of series, the Dragon Ball franchise, and One Piece games, all of which have seen both critical and commercial success. B.B. Studio has also been involved in various action, RPG, and adventure games that have cemented the developer’s reputation as a reliable and creative force in the gaming industry.

While the studio’s earlier identity focused on traditional game development, the rebrand to Bandai Namco Forge Digitals reflects the expanding scope of its role within Bandai Namco Entertainment. This change is not just cosmetic—it is a declaration of the studio’s broader mission to evolve with the digital age, explore new technologies, and tap into a global gaming audience that expects cutting-edge gameplay and immersive worlds.

The decision to rebrand B.B. Studio to Bandai Namco Forge Digitals comes with a clear intention: to more closely align the developer with the larger Bandai Namco group and its vision for the future of digital entertainment. The name “Forge” symbolizes the studio’s commitment to crafting cutting-edge digital experiences, forging new paths in gaming, and pushing the boundaries of what’s possible in the world of interactive entertainment.

The inclusion of “Digitals” emphasizes the studio’s focus on next-generation digital gaming technologies, such as cloud gaming, virtual reality, and expansive online multiplayer experiences. This rebrand represents more than just a new logo; it signals a shift in the studio’s approach to game development, with an eye toward leveraging new tech and platforms to create truly innovative games.

While the full scope of the studio’s future projects remains to be seen, this rebrand shows that Bandai Namco Forge Digitals is fully committed to shaping the future of interactive entertainment. Fans of traditional gaming and those seeking innovative, tech-driven experiences alike can look forward to exciting new developments from the newly rebranded studio. The next chapter in its journey is sure to be a thrilling one.