Ubisoft Restructures Development Pipeline Around Five New Creative Houses

Ubisoft has finally pulled back the curtain on its big restructuring plan, and honestly? It’s the kind of overhaul that makes you sit back and go, “Okay… this is the new Ubisoft.”

The company has announced a brand-new operating model built around five “Creative Houses”, supported by a broader Creative Network and it’s set to kick in from April 2026.

This isn’t just a reorg with new titles on a slide. Ubisoft is rewriting how it builds, markets, and monetizes games with the goal of becoming more gamer-centric and economically accountable. The move comes after a series of cancellations and studio closures that have already shaken the company, including the widely discussed cancellation of the Prince of Persia Remake.

And yes layoffs are expected to follow. This is Ubisoft’s most serious restructuring effort in years.

Ubisoft’s Creative Houses Are Built on a Decentralized Model

Ubisoft’s new model is being described as decentralized, with each Creative House acting as a near-independent studio, responsible for:

Game development
Go-to-market strategy
Brand management
Content strategy
Editorial direction
Financial performance

That last point is a big one Ubisoft is putting full economic ownership on each Creative House, meaning they’re not just creative teams anymore. They’re business units.

The new model will deliver three major changes:

1. Development and marketing are merged into a single, gamer-focused unit
No more separate teams operating in silos — each house will own both development and go-to-market.

2. Creative Houses are built around genre specialization
Each house is led by teams “with a unique set of expertise” in their genre and yes, these teams are being “incentivized” accordingly.

3. Each house will have full financial responsibility
This is Ubisoft’s attempt to hold teams accountable for both creative success and economic performance.

The 5 Creative Houses (And What They’ll Control)

Here’s the breakdown of Ubisoft’s new structure and yes, it’s very genre-based:

Creative House 1: Vantage Studios

The “annual billionaire brands” division.
This house will manage Ubisoft’s biggest established franchises, including:

Assassin’s Creed
Far Cry
Rainbow Six

The goal is to turn these into consistent, annual, high-performing brand engines.

Creative House 2: Competitive & Co-Op Shooters

This house will manage:

The Division
Ghost Recon
Splinter Cell

So if you’ve been wondering what the future of Ubisoft’s shooter franchises looks like this is where they’re being grouped.

Creative House 3: Live Experiences

This is Ubisoft’s “games-as-a-service” hub, focused on live, evolving experiences:

For Honor
The Crew
Riders Republic
Brawlhalla
Skull & Bones

This house is clearly Ubisoft’s long-term bet on live games, as it shifts away from one-off releases.

Creative House 4: Immersive Fantasy & Narrative Worlds

This house is responsible for Ubisoft’s more story-driven and fantasy IPs:

Anno
Might & Magic
Rayman
Prince of Persia
Beyond Good & Evil

Given the cancellation of the Prince of Persia Remake, this grouping raises questions about the franchise’s future but the house’s existence suggests Ubisoft still believes in the IP.

Creative House 5: Casual & Family-Friendly Titles

This house will manage Ubisoft’s lighter, mobile, and family-focused lineup:

Just Dance
Idle Miner Tycoon
Ketchapp
Hungry Shark
Invincible: Guarding the Globe
Uno
Hasbro

If Ubisoft wants to compete in the mobile space this is the division that will lead the charge.

Four New IPs Are Coming Including “March of Giants”

Ubisoft has confirmed four new IPs are in development, including the mysterious March of Giants.
The company says the division of these IPs across the Creative Houses will be announced later.

So far, we only know one thing for sure: Ubisoft is serious about building new worlds not just relying on old ones.

What This Means for Ubisoft (And Players)

This restructuring is the clearest signal yet that Ubisoft is shifting its strategy toward GaaS and live service experiences, while still trying to keep its biggest franchises alive.

But the fallout is real: